Candy worked with Dana Jones on his newish business, Athens Print Studio, to develop an identity. We set upon designing a logo, and in that process discussed the nature of his business (how to define it for potential customers), what should the logo express and how, has a URL for the business been secured, what materials will be generated featuring the logo?Dana specializes in art reproduction and commercial printing, with an emphasis on custom jobs and archival printing on specialized papers. He was midway through a large project for a client who will be selling faithful reproductions of paintings at a major art fair. This was an opportunity for Dana to get his name out there—so we decided that an adhesive label of the logo should be produced ASAP in order to brand the pieces that were about to go to market.
The Candy logo was designed with this use in mind—imagining the logo on a small sticker (1.5 inches square) positioned on a wide range of sizes of foam core backing for the custom reproductions. The treatment of the straightforward type involved reversing the font, then reducing the black boundary area to allow some letter forms to create shapes. The resulting design has the effect of letting the white from the type flow outward to the edges of the sticker and beyond—to the whole area on which it's placed. The logo isn't confined to it size; it bleeds into any contiguous white space.
Candy is a vendor of labels and stickers and got these one-color stickers produced in a few days. Dana was able to complete his client's print job and brand them with his new logo. Candy continues to work on Athens Print Studio's marketing materials, while Dana is to print a limited-edition photo-poster for Michael, entitled White Pylon. Dana can be contacted for hire at athensprintstudio@gmail.com.
